KM and Law of Modalities:
Looking at the works of scholars, social scientists and literates we have come to realize that almost all of them unanimously agree upon the following compositions for knowledge management which are Knowledge creation, knowledge acquisition, knowledge communication, knowledge sharing, knowledge warehousing and dissemination. In going through all these concepts from inception of knowledge to the transport of knowledge we go through a process of internalization of knowledge to its externalization. However there is a lack of explanation of as to how this process is governed.
I personally believe that the answer lies partly if not completely in Lawrence Lessig's law of modalities, where consumer behavior is an interplay between four components i.e Law, Society, Architecture, and Markets. My view in regards to this relationship is a massive stress on consumerism which not only determines our knowledge but that in turns leads to our behavior.

Law
Law reigns supreme in anything that we do and is the primary source of impacting mindset and behaviors that eventually leads to knowledge. Lets take a simple example of education being imperative for children at a certain level, by doing so we are creating a knowledge based society which is the base of creation and dissemination of knowledge.

Society
As defined in Wikipedia" A society is a grouping of individuals which is characterized by common interests and may have distinct culture and institutions." Where culture is referred to as the patterns of human activity and the symbolic structures that gives those activities significance and importance. Institutions are referred to as the mechanism of social order and cooperation governing the behavior of two or more individuals. It means that behaviors are governed collectively and formulates a mindset intrinsic to that particular society. If we are to infuse a collective mindset it has to be introduced at the societal level for that to become a norm. It is because of social norms and behaviors that certain societies emerge to be knowledge based societies whereas others still struggles to initiate those activities at a broader level.

Architecture
Architecture are support mechanisms that help create, acquire, communicate, share and disseminate knowledge. The existence of knowledge institutions, think tanks, knowledge power houses, technology, are all characterized as architecture directly supporting knowledge leading to knowledge based societies.

Markets
Market is the end user where all these outcomes of knowledge are directed towards. The influx of consumerism and the presence of giants corporations and multinationals are catering the consumer and knowledge needs of the market. A consumer of today is blessed with so may options and price range of products in the market however it does require knowledge on the part of consumer to weigh his or her options for opting a product. In the end markets becomes a feed for all the knowledge to be pushed back into society governed law and supported by architecture.